If you have an idea in agriculture but do not know how to start, this new initiative gives you a clear path. In April 2026, Pusa Krishi, ICAR-IARI launched two major programs — UPJA and ARISE — under the RKVY-RAFTAAR scheme. These programs focus on supporting agri startups at different stages. The aim is simple. Help you turn an idea into a working business with funding, mentoring, and industry support.
This move comes at a time when agriculture is changing fast. Farmers and entrepreneurs are exploring new solutions in areas like AI, irrigation, processing, and supply chains. Many ideas fail because of lack of funding and guidance. These programs try to solve that gap. If you are serious about building something in agriculture, this is a strong opportunity.
What UPJA Program Offers to Startups
UPJA is designed for startups that have already moved beyond the idea stage. If you have a working product or prototype, this program helps you take it to market. The focus is on scaling your business. You get support in testing your product, improving it, and connecting with industry partners.
The biggest advantage is funding. Selected startups can receive up to ₹25 lakhs. This helps you cover costs like production, testing, and marketing. Along with funding, you get mentorship from experts. They guide you on business planning, pricing, and expansion. Pilot opportunities are also provided. This allows you to test your product in real conditions before full launch.
Who should apply
- Startups with a ready product
- Entrepreneurs looking to scale
- Teams working on agri-tech solutions
If you already have some progress and want to grow faster, UPJA is the right program.
What ARISE Program Means for Early Ideas
ARISE is meant for those who are just starting. If you have an idea but no product yet, this program gives you a starting point. It focuses on building your concept into a viable solution. You receive guidance on how to develop your idea step by step.
Funding under ARISE goes up to ₹5 lakhs. This helps you build prototypes and test your concept. Mentorship is a key part of this program. Experts help you understand market needs and improve your idea. You also get exposure to industry trends. This helps you avoid mistakes and build a stronger foundation.
Who should apply
- Individuals with new ideas
- Early-stage startups
- First-time entrepreneurs
If you are unsure how to begin, ARISE gives you direction and support.
Special Opportunity for Students
Students also have a separate opportunity under this initiative. If you are studying and want to build something in agriculture, you can apply for the Student Orientation Program. This program provides funding up to ₹4 lakhs.
You also get mentorship and exposure. This helps you test your idea while still studying. Many successful startups begin at this stage. If you have interest in agri innovation, this is a good entry point.
Who can apply
- Students with business ideas
- Individuals interested in agri startups
- Young innovators
This program helps you learn and build at the same time.
Eligibility and Application Process
The eligibility is simple. You must be an Indian citizen and have an idea or startup in agriculture or related sectors. Detailed conditions are available on the official website. The application process is online and straightforward.
How to apply
- Visit the official platform
- Fill out the application form
- Submit details about your idea or startup
Important dates
- Registration started: 17 April 2026
- Last date: 17 May 2026
Documents needed
- Aadhaar or ID proof
- Basic details of idea or startup
- Team information if applicable
- Business plan or concept note
Where to apply
Apply through the official registration portal provided by Pusa Krishi.
Why This Program Matters in 2026
Agriculture is no longer limited to traditional farming. You can see growth in areas like agri-tech, processing, and digital platforms. Startups are playing a key role in solving real problems. These include water management, pest control, and market access.
Programs like UPJA and ARISE support this change. They reduce the risk for new entrepreneurs. Instead of starting alone, you get a full support system. This increases your chances of success. Government-backed programs also build trust. Investors and partners are more likely to support you.
Another important factor is job creation. Agri startups create opportunities in rural areas. This helps reduce migration and supports local economies. When more startups grow, the entire agriculture system becomes stronger.
How You Can Prepare Before Applying
Before applying, you should prepare your idea properly. Do not submit incomplete information. Clearly explain the problem you are solving. Show how your solution is different. If possible, include basic data or proof of concept.
You should also understand your market. Who will use your product or service? How will you earn revenue? These questions are important. Mentors will guide you later, but your basic plan should be clear.
If you are applying for UPJA, show your progress. Include details of your product and any testing done. For ARISE, focus on the strength of your idea. Explain why it matters and how it can grow.
Common Mistakes to Avoid
Many applicants fail because they do not explain their idea clearly. Avoid using complex language. Keep your explanation simple and direct. Another mistake is ignoring market demand. Your idea should solve a real problem.
Do not submit incomplete documents. Missing details can lead to rejection. Also, avoid copying ideas without improvement. Programs look for originality and practical value.
What You Should Do Now
If you have an idea, do not delay. Start preparing your application. Check eligibility and gather documents. Visit the official portal and understand the process. Talk to others who have applied before if possible.
You should also refine your idea. Think about how it can scale. Focus on solving real problems faced by farmers or the agriculture sector. This increases your chances of selection.
These programs offer funding, mentorship, and real opportunities. If you use them well, you can turn your idea into a working business. The window is open until May 17, 2026. Use this time to apply and take the first step toward building your agri startup.