Turning amla farming into a Rural Enterprise, Story of Amar Singh
Amar Singh, a 60-year-old farmer from Penghore village in Bharatpur district, Rajasthan, transformed his life through amla farming. Before 1997, he cultivated traditional crops and a few plum trees. His journey changed when he came across a leaflet on amla cultivation at an agriculture exhibition.
The health benefits of amla caught his attention. He saw potential where others didn’t, a crop that could survive Rajasthan’s conditions and improve his income.
The First Step
He bought 60 amla saplings from the Horticulture Department and planted them on his 2.2 acres of land. A year later, he added 70 more. Within four to five years, the trees began bearing fruit, 5 to 10 kilograms per tree. His early success earned him Rs. 7 lakh, but he was already thinking ahead.
He realized that raw amla sold for just Rs. 2–3 per kilogram, while amla murabba was selling for much higher prices in the market. That difference became his opportunity.
Learning by Doing
Amar Singh visited murabba factories around Bharatpur to understand the process of making value-added products. He observed the steps, spoke to workers and traders, and learned how to prepare, preserve, and market murabba.
In 2005, with an investment of Rs. 5 lakh, he started his own processing unit. His first batch produced 7,000 kilograms of murabba under the brand “Amruta.” It was an instant hit in nearby towns.
Empowering His Village
As demand grew, Amar Singh expanded his business and began employing village women to prepare and package murabba. This not only increased production but also provided stable income to local families. During the processing season, from August to February, his enterprise records a turnover of Rs. 26 lakh.
His success inspired other villagers to consider horticulture and small-scale processing.
Amar Singh believes in using every inch of his land wisely. Between his amla trees, he grows green peas, brinjal, tomatoes, and other vegetables to ensure year-round returns. He has also installed solar panels, a compost pit, and a biogas unit on his farm.
He keeps six buffaloes, using their dung for the biogas plant and milk for his family. His farm runs almost entirely on renewable energy and local resources.
Expanding Horizons
In 2012, Amar Singh registered his business as Amar Mega Food Pvt. Ltd. His company now handles processing, packaging, and marketing of amla products across Rajasthan. His brand, Amruta, is sold in Bharatpur, Tonk, Dig, Mandawar, and Mahua.
Always eager to learn, he recently ventured into goat farming after researching the Berari breed online. His aim is to diversify income and create jobs for youth in his village.
Amar Singh’s journey from a small farmer to a successful entrepreneur shows the power of observation and persistence. He took a low-value crop, added vision, and built a business that sustains his family and community.
His words sum up his philosophy:
“You don’t need a city to grow big — you just need the courage to start something new in your village.”
Also Read: Bio-Pesticides crucial for sustainable agriculture
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