The Union Agriculture Ministry has set up a high-level committee to examine the entire Totapuri mango value chain following complaints from growers about a sharp fall in prices during the ongoing harvest season. The decision comes after farmers in major mango-producing regions reported distress sales and lower returns despite good production levels.
According to the ministry, the committee will study production, procurement, processing, marketing, exports, and pricing issues affecting Totapuri growers. Officials will also examine challenges faced by farmers and recommend measures to improve market stability and farmer incomes.
Totapuri mango is widely grown in Karnataka, Andhra Pradesh, Tamil Nadu, and parts of Telangana. The variety is used extensively by the processing industry for pulp, juice, concentrates, and other products.
This season, growers reported that prices dropped significantly in several markets because of high arrivals and weak demand from processors. Many farmers said returns were insufficient to cover rising cultivation and harvesting costs.
Agricultural economists note that price crashes often occur when production increases but processing and marketing capacity fail to keep pace with supply.
Committee to Review Entire Supply Chain
The newly formed panel will assess the complete supply chain rather than focusing only on farm-gate prices. Officials are expected to study procurement practices, storage facilities, transportation bottlenecks, processing capacity, export opportunities, and market linkages.
The ministry believes that identifying weaknesses across the value chain will help develop long-term solutions instead of temporary interventions. The committee’s recommendations may guide future policy decisions aimed at protecting mango growers from extreme price fluctuations.
Unlike many table mango varieties, Totapuri is heavily dependent on the processing industry. Demand from pulp manufacturers and food processors has a major influence on market prices.
Industry experts say stronger coordination between farmers, processors, and buyers could help reduce volatility during peak harvest periods. Expanding processing infrastructure and improving market access are also being discussed as possible solutions.
Focus on Farmer Incomes
The move reflects growing concern about income stability for horticulture farmers. Fruit growers often face sharp price swings because production can change quickly while storage and processing facilities remain limited.
Officials expect the committee’s findings to help create a more resilient marketing system that supports both growers and processors. The Agriculture Ministry has said the objective is to ensure fair returns for farmers while strengthening the overall mango value chain.
The panel’s recommendations will be closely watched by mango-growing states, where thousands of farmers depend on Totapuri cultivation as a major source of income.
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