Millets Products: Anup Soni started a successful bakery with millet products, read his story

Two brothers from Jodhpur started a bakery business with Millets Products (coarse grains) and today their cake made from millet has reached the Parliament House. The success story of this bakery has become a topic of discussion not only in Rajasthan but all over the country. Prime Minister Narendra Modi has also praised the millet cake. Let’s know the success story of these two brothers.

Reasons behind choosing Bakery Business

Anup Soni and Sumit Soni, both brothers are running this bakery business together. Anup is a professional chef and takes care of the management and marketing of the bakery. He has a deep understanding of marketing, which helps this bakery to be successful. His brother Sumit Soni is a physiotherapist doctor. He always takes care of his health, exercises and believes in a healthy diet. He believes that a proper diet is very important for a healthy lifestyle.

With this thought, both the brothers started a bakery business and adopted the unique idea of ​​making cakes from millet. This experiment not only gave a new look to millet but also spread awareness about health. Thus, these two brothers together gave a new direction to the bakery and worked to make healthy food reach the people.

The story behind the bakery’s name

The name of their bakery is RDz 1983 in which R in “RDz” means Ramesh and D means Durga, which are the names of their parents. Their parents got married in 1983, and this name honors the wedding anniversary of their parents. This name is a special and emotional connection to their family.

This bakery is completely based on vegetarian Millets Products and has been moving towards success for more than five years. This bakery, which started with a small idea in the beginning, has now become a big identity. The bakery’s millet cake became so popular that one day they made 60 kg of millet cake and sent it to the Parliament House, which was also tasted by Prime Minister Narendra Modi and praised it. This was a great achievement for them and also a proof of the quality of their product.

What is Millet?

Millet, also known as Millets, is a type of coarse grain that was traditionally used a lot in our country. This grain was an important part of our old culture and diet, but due to the increasing trend of modern food habits like pizza, burger and Maggi, it gradually disappeared from our plate.

However, now people have started understanding the health benefits of millet. It is very beneficial for the body and its consumption can solve many health problems. Millet is rich in fiber, protein and minerals, which is beneficial for digestion, weight control and heart health. For this reason, people are now trying to include it in their diet again. This phase of making millet popular again indicates a positive change, due to which the importance of our traditional diet is increasing again.

Various Millets Products Made from Millet

Many types of Millets Products are made from millet in their bakery, the most prominent of which are millet cookies. To make these cookies even more delicious and attractive, sesame and cashew coating is done on them. This not only adds to the taste but also makes them attractive to look at. Apart from this, the bakery has planned to make chocolate, salty and cumin cookies, so that the taste and variety of Millets Products made from millet can be increased.

The purpose of these new experiments is to present millet in different flavors and forms instead of just one form, so that it can reach more and more people and attract their attention. In this way, along with increasing the use of millet, the bakery’s Millets Products are also creating a new identity in the market.

Millet is very beneficial for health

Millet is very beneficial for health. It is a whole grain, which is not only full of nutrition, but also provides energy to the body. Millet helps in weight loss, as it is rich in fiber, which improves digestion and keeps the stomach full for a long time. Apart from this, it also helps in keeping the stomach healthy, controlling cholesterol and reducing heart-related problems.

Anoop and Sumit believe that the farmers of Rajasthan are especially stronger because they eat millet throughout the year. He says that regular consumption of millet helps maintain strength in the body and it also helps in purifying the blood. 

Anoop says that to reach more and more people with his Millets Products, he is paying special attention to their packaging and branding. He believes that just as he has experimented with millets and given it a new look, if others also experiment with Millets Products, it will inspire farmers to cultivate millets. In this way, increasing the cultivation of Millets Products will not only increase the income of farmers, but it will also re-establish the identity of our traditional grains.

Marketing and markets

Anoop Soni says, “The larger the scale on which we sell our Millets Products, the more benefit the farmers will get. If our Millets Products are sold all over the world, it will prove to be very beneficial not only for us but also for the farmers.”

For example, he tells that about 4-5 kg ​​of millet is required to make 200 packets of biscuits. But when this product starts selling on a large scale, it is obvious that we will need more millet. This will lead to more millet being purchased from farmers, and in the process they will get a better price. In this way, the growing market of millet can become a stable source of income for farmers, and they will get the right price for their crop. Anup believes that if the market of millet reaches the international level, it will not only give good prices to the farmers, but it can also take the form of a sustainable and profitable business for them.

His message to other farmers

Anup and Sumit believe that millet cultivation is good in Rajasthan, but most of the farmers do not want to grow it, because it does not sell quickly and it is used only in winter. For this reason many farmers use millet as fodder or start doing other farming. But if millet products are made and sold, it will not only give good profits to the farmers but they can also build their own business and open another way of additional income.

Thus, by using millet in the right way, not only the income of farmers can be increased, but it is also a great way to make our traditional food popular again.

Conclusion

The success story of Anup Soni and his brother Sumit Soni shows that with efforts in the right direction and hard work with new ideas, any dream can become a reality. Their unique experiment of making bakery millets products from millet is not only giving new life to the traditional grain but is also creating new opportunities for the farmers. Anup’s marketing understanding and Sumit’s awareness about healthy lifestyle has brought them success in the bakery business. This story is not only of business success but also of re-emphasizing the importance of healthy and traditional food items in the society.